插上“小红书”翅膀，遂溪荔枝村与圣女果结对子比翼双飞

Core Insights - The article discusses the collaboration between Suixi County's agricultural sectors and the social media platform Xiaohongshu to enhance the marketing and sales of local agricultural products, particularly lychees and cherry tomatoes. Group 1: Agricultural Products and Pricing - The price of cherry tomatoes has increased from approximately 4 yuan per pound last year to over 7 yuan this year, with the newly introduced "Qingtian No. 2" variety reaching prices above 10 yuan per pound [2] - The initial market price for cherry tomatoes this year was around 12 yuan per pound, indicating a strong sales performance [28] Group 2: Marketing Strategies - The local government and agricultural leaders are adopting a "market-oriented" approach, integrating social media strategies to promote products, including a "lychee tree adoption" initiative [8][10] - A strategy termed "1 core 3 rings 5 actions" has been developed to enhance content marketing, resource integration, and community engagement through Xiaohongshu [15][16] Group 3: Economic Impact - The integration of new media and agricultural practices has led to the transformation of Jiangtou Village into a "billion-yuan village," showcasing the economic potential of cherry tomatoes [12] - The total income for the town from cherry tomatoes is expected to exceed 400 million yuan in the 2025 sales season [30] Group 4: Training and Development - A training program for high-quality farmers has been established, focusing on live streaming techniques and product quality standards, with 212 participants in the latest session [31][33] - The county has seen the emergence of a new agricultural ecosystem where technology and data play a crucial role in farming practices, with online retail sales of agricultural products reaching 1.272 billion yuan in 2023 [33][34]