Core Viewpoint - The "free adoption" model in the pet industry has gained popularity but is often exploited by unscrupulous businesses, leading to consumer deception and financial burdens [1][2][3] Group 1: Business Model and Consumer Impact - The "free adoption" model requires consumers to sign agreements that obligate them to monthly purchases of pet supplies, effectively creating a financial product rather than a charitable act [1][2] - Businesses benefit from high profit margins, with a gross margin of up to 70% on designated pet food, and can retain 51% of profits from each pet "adopted" [2] - Consumers face significant emotional and financial consequences, including the potential loss of pets and the exploitation of their goodwill [2][3] Group 2: Regulatory Concerns - The "free adoption" model operates in a regulatory gray area, combining elements of finance, consumer rights, and animal protection, necessitating increased oversight from relevant authorities [2][3] - The involvement of payment platforms complicates the situation, as consumers may face credit implications if they default on monthly payments, leading to a form of "credit bondage" [3] Group 3: Market Context - As of 2024, the number of pets in urban China has reached 120 million, indicating that pet ownership has become a necessity and lifestyle choice [3] - The pet economy is fundamentally driven by consumer goodwill, highlighting the need to eliminate deceptive practices that undermine both consumer trust and animal welfare [3]
马上评丨别让“免费领养”套路坑消费者又坑宠物
Xin Lang Cai Jing·2025-04-29 10:06