动荡中的良品铺子再换帅，杨红春第三次掌舵

Company Management Changes - Yang Hongchun has resumed the position of General Manager at Liangpinpuzi, with a term from April 26, 2025, to November 26, 2026 [1] - Cheng Hong's acting term as General Manager ended on April 26, 2025, after being elected Chairman in March [1][2] - Yang Yinfeng remains a director, having previously served as General Manager from 2017 to 2022 and briefly as Chairman and General Manager until March 2023 [5] Financial Performance - Liangpinpuzi reported a revenue of 7.159 billion in 2024, a decrease of 11.02% year-on-year, and a net profit loss of 46 million [7] - The first quarter of 2025 showed a revenue of 1.732 billion, down 29.34% year-on-year, with a net loss of 36.14 million compared to a profit of 62.48 million in the same period last year [7] - The decline in profits is attributed to a pricing strategy that involved lowering prices while maintaining quality, which affected gross margins [7][10] Market Competition - Liangpinpuzi faces increasing competition from rapidly expanding snack chains such as "Zero Snacks" and "Good to Come," which have significantly increased their store counts and market presence [7][8] - The number of Liangpinpuzi's stores decreased from 3,293 in 2023 to 2,704 in 2024, marking the largest contraction in three years [8][9] Industry Trends - The domestic snack market is projected to grow, with the number of discount snack stores expected to reach 45,000 and a market size of 123.9 billion by 2025 [8] - Liangpinpuzi's sales channels have seen declines, except for group purchasing, which grew by 18.66% to 580 million [9] Strategic Adjustments - The company plans to enhance product quality, optimize product structure, and improve supply chain management in 2025 [11] - Liangpinpuzi has not yet adopted strategies similar to competitors like Three Squirrels, which have successfully navigated market challenges through adjustments in their business models and marketing strategies [10][11]