2024年研发投入增长超10%，AI能成为值得买下一个增长引擎吗？

Core Viewpoint - The company "值得买" (Zhi De Mai) has reported a year of revenue and profit growth in its 2024 annual report, highlighting significant advancements in AI technology and its application in the e-commerce sector [1][2][3]. Financial Performance - The company's revenue reached 1.518 billion yuan, a year-on-year increase of 4.55% [1][2]. - The net profit attributable to shareholders was 75.24 million yuan, up 0.62% year-on-year, while the net profit excluding non-recurring items was 71.82 million yuan, reflecting a growth of 13.93% [1][2]. - The revenue composition shows that information promotion income was the largest segment at 672 million yuan, accounting for 46.59% of total revenue [2]. AI Strategy and Development - In 2024, the company invested 182 million yuan in R&D, a 10.52% increase from the previous year, representing 11.96% of total revenue [1][7]. - The company established an AI product matrix consisting of "1 large model, 2 databases, 3 engines, and 4 types of applications" [3][4]. - The "Zhi De Mai Consumption Model" was trained using 300GB of consumer data, completing 120 million iterations to support AI products and applications [3]. User Engagement and Growth - As of December 31, 2024, the registered user count for "什么值得买" reached 30.35 million, a 5.03% increase year-on-year [3]. - The mobile app activation reached 77.59 million, reflecting an 8.05% growth [3]. - The platform processed approximately 195 million orders in 2024, with a total GMV of 19.3 billion yuan [2]. AI-Driven Content and Services - The content published on the platform reached 34.04 million, a 19.31% increase, with AI-generated content accounting for 44.10% of total content published [4][5]. - The AI shopping assistant "小值" was launched, providing personalized recommendations and price comparisons, with its service volume increasing by 40.1% during the "双11" shopping festival compared to "618" [5][6]. Industry Context - The e-commerce industry in 2024 presents both opportunities and challenges, with AI technology being a focal point for growth [2][6]. - The company has formed partnerships with various AI model companies and smart device products to enhance its AI capabilities and consumer data utilization [7].