产业界“大牛”，投身创投

Core Insights - Zhang Xiqiang, the current Chairman and CEO of Nestlé Greater China, will join Challenger Capital as an Operating Partner starting August 1, 2025, bringing extensive industry experience and resources [1][2] - During his tenure at Nestlé, Zhang drove significant developments, including product innovation, e-commerce investments, digital transformation, and a focus on health-oriented products [2] - Challenger Capital, founded in 2014, specializes in consumer industry investments and has managed over 10 billion yuan in assets, investing in more than 200 startups [3] Company Developments - Zhang Xiqiang's leadership at Nestlé led to a 2.1% organic growth rate in 2023 for the Greater China region, with sales reaching approximately 50 billion Swiss francs (around 40.87 billion yuan) [2] - In the first quarter of 2025, Nestlé's China market achieved an organic growth rate of 1.7%, maintaining revenue above 10 billion yuan in the first three months [2] - Challenger Capital aims to leverage Zhang's insights into consumer markets and operational expertise to enhance its investment strategies and support portfolio companies [2] Industry Context - Challenger Capital focuses exclusively on the consumer sector, with a mission to challenge industry giants and invest in promising products [3] - The firm has a unique positioning in the market as one of the few VC institutions dedicated to consumer investments, with a belief that at least three of the top ten brands in each category will emerge from China [3]