Makers of HORMEL® SQUARE TABLE® Brand Dive Deeper into Chicken with Two New Bold Flavors

Core Insights - The HORMEL® SQUARE TABLE® brand is expanding its protein-rich portfolio with the introduction of two new chicken varieties: Tuscan Style Chicken and Maple Bourbon Chicken, in response to the growing demand for convenient meal solutions [1][3]. Product Details - Tuscan Style Chicken features tender, fully cooked chicken breast in a rich Tuscan-style sauce, designed for easy preparation with pasta and vegetables [4]. - Maple Bourbon Chicken combines tender chicken breast with savory uncured bacon in a sweet-and-smoky maple bourbon sauce, recommended to be served with mashed potatoes and vegetables [4]. Market Trends - There is a notable increase in consumer preference for heat-and-eat meal solutions, as shoppers seek quick and satisfying meal options that require minimal preparation [5]. - The trend indicates that ready-made meals are becoming a preferred choice for consumers who prioritize convenience and quality without compromising on flavor [6]. Pricing and Availability - Both new chicken varieties are priced at $9.98 and are available at select retailers nationwide [6]. Company Overview - Hormel Foods Corporation, based in Austin, Minnesota, generates approximately $12 billion in annual revenue and operates in over 80 countries, offering a diverse range of well-known brands [7].