广交会线上平台是打造“永不落幕”的广交会的重要载体

Core Insights - The 137th Canton Fair is being held from April 15 to May 5 in Guangzhou, with a focus on promoting trade innovation and achieving stable and high-quality foreign trade in the final year of China's 14th Five-Year Plan [1] Group 1: Exhibition Scale and Participation - The total exhibition area is 1.55 million square meters, with approximately 74,000 booths and around 31,000 participating companies [1] - The number of booths for export exhibitions is nearly 73,000, with first-time participation of over 30,000 companies, an increase of nearly 900 from the previous session [1] - The import exhibition features about 1,600 booths from 736 companies across 50 countries and regions, remaining stable compared to the last session [1] Group 2: Exhibition Themes and Quality - The fair is divided into three phases with themes of "Advanced Manufacturing," "Quality Home Furnishings," and "Better Life," featuring 55 exhibition areas and 172 product zones [2] - New initiatives have been introduced to improve the quality of participating companies, with over 4,200 new exhibitors and a 20% increase in companies recognized as national high-tech or specialized "little giants" [2] - Approximately 3,700 companies related to "new three samples," digital technology, and intelligent manufacturing are participating, along with over 17,000 companies with their own brands [2] Group 3: Marketing and Online Platform Enhancements - The fair emphasizes marketing efforts targeting key markets such as the Belt and Road Initiative, RCEP, and Europe and the United States, with various promotional activities to diversify the sources of buyers [3] - The Canton Fair APP has been well-received, with 148,000 downloads, and will be upgraded to provide more precise services for buyers and suppliers [3] - Over 1,000 trade promotion activities will be held, including industry conferences, new product launches, and a series of trade promotion events [3]