Core Viewpoint - Audi is redefining luxury and safety in the automotive industry through technological innovation and a focus on user experience, emphasizing that true luxury is not just about specifications but also about enhancing everyday life [1][11]. Technological Innovation - Audi is responding to the challenges of electrification and intelligence in the automotive sector with a "technological revolution" [1]. - In battery safety, Audi has set a baseline of "non-combustibility," subjecting its batteries to rigorous testing, including mechanical vibration tests that exceed national standards by three times, and extensive immersion tests [1]. - The battery undergoes a total of 172 hours of testing, including exposure to extreme temperatures and conditions, ensuring user safety [1]. Lighting Technology - Audi's lighting technology is a key asset, with significant investment in an intelligent lighting system testing center, totaling over 22 million yuan [3]. - The lighting tunnel, measuring 105 meters, allows for precise adjustments and testing of lighting systems, ensuring compliance with Audi's stringent standards [3]. - Audi has added 18 additional safety-related standards beyond the national requirements for lighting, emphasizing its commitment to safety [3]. Safety Protection - Audi has reduced electromagnetic radiation limits to 1/700 of national standards, with a dedicated testing center that cost 150 million yuan [4]. - Vehicles are subjected to extreme electromagnetic field tests, significantly exceeding national requirements, to ensure comprehensive safety [4]. User Experience - Audi prioritizes human-centered technology, integrating Huawei's advanced technology in the A5L model, which includes dual laser radar and a self-cleaning feature for sensors [7]. - The latest electronic architecture allows for high-speed data interaction, challenging the notion that fuel vehicles cannot support advanced driving technologies [7]. After-Sales Service - Audi offers enhanced after-sales services, such as a 60-minute quick maintenance and a 20-kilometer vehicle pick-up and delivery service, reflecting a deep understanding of user time value [9]. - These service improvements illustrate Audi's commitment to making luxury experiences seamless and convenient for users [9]. Conclusion - Audi's century-long journey showcases its evolution in turning the impossible into possible, particularly in the electric vehicle sector, where it combines its manufacturing heritage with advanced safety and lighting technologies [11]. - The brand aims to redefine the core value of luxury vehicles, positioning them as reliable partners rather than mere transportation tools [11].
2025一汽奥迪:用科技温度,守护每一次出行
Zhong Guo Zhi Liang Xin Wen Wang·2025-04-29 14:22