Vita Coco Brings Back the 2000s with NYC Nostalgia Mall Pop-Up, Featuring Vita Coco Treats™ and Exclusive Limited Too Collab

Core Insights - Vita Coco is hosting a Nostalgia Mall pop-up event in New York City on May 9th and 10th, 2025, in collaboration with Limited Too, featuring exclusive co-branded merchandise [5][8] - The event celebrates the launch of a new flavor, Orange & Creme, as part of Vita Coco's Treats line, which combines coconut milk with bright orange citrus flavors [6][8] - The immersive experience aims to evoke early 2000s mall culture, offering nostalgic activities and products, including shopping for exclusive tees and enjoying themed food and drinks [7][9] Company Overview - Vita Coco is the leading coconut water brand in the U.S., co-founded in 2004, and operates as a public benefit corporation and Certified B Corporation [12] - The company focuses on delivering healthy, nutritious, and great-tasting products, including its flagship coconut water, sustainably packaged water, and protein-infused water [12] - Coconut water has gained popularity among consumers for its electrolytes and nutrients, making it a preferred beverage choice for various occasions [12]