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Heritage Distilling Co. Announces Launch of Newest Salute Series Whiskey Honoring Green Berets
CASKHeritage Distilling Holding Co Inc(CASK) GlobeNewswire·2025-04-29 20:01

Core Viewpoint - Heritage Distilling Company is launching a limited edition bourbon, "De Oppresso Liber," to honor the Green Berets, with a portion of sales proceeds going to the Green Beret Foundation, aiming to generate over 500,000inrevenue[3][4].Group1:ProductLaunchandDetailsThenewbourbonisa5yearKentuckystraightbourbonbottledat122proof(61500,000 in revenue [3][4]. Group 1: Product Launch and Details - The new bourbon is a 5-year Kentucky straight bourbon bottled at 122 proof (61% ABV), commemorating the year 1961 when President JFK authorized the green beret for the U.S. Army Special Forces [3][4]. - Each bottle is priced at 145, with 20fromeachsaledonatedtotheGreenBeretFoundation,potentiallyexceeding20 from each sale donated to the Green Beret Foundation, potentially exceeding 100,000 in total donations if all 5,000 bottles are sold [4][5]. - The launch is part of Heritage's Salute Series, which honors military personnel and first responders, having already contributed over $200,000 to various charities in the past 18 months [5]. Group 2: Company Background - Heritage Distilling is recognized as one of North America's most awarded craft distilleries, having received numerous accolades over the past decade [6]. - The company is expanding its market presence through various sales channels, including e-commerce and partnerships with Native American tribes, enhancing community engagement and economic benefits [6]. Group 3: Partnership with Green Beret Foundation - The Green Beret Foundation is a non-profit organization dedicated to supporting U.S. Army Special Forces soldiers and their families, ensuring they have access to necessary resources [7]. - The partnership with Heritage aims to celebrate the legacy of the Green Berets and provide ongoing support to their community [4][7].