看日本百年铅笔厂如何穿越周期

Core Insights - The article discusses the resilience and adaptability of the Japanese pencil manufacturer, Hokusei Pencil Co., which has survived in a declining industry by innovating and transforming its business model [1][2]. Group 1: Company Overview - Hokusei Pencil Co. has a history of over a century and has adapted to global changes by relocating its production facilities based on resource availability [1]. - The company has successfully maintained an annual output value of 40 million RMB despite the significant decline in the number of pencil manufacturers in Japan, from 250 to only 30 over the past 30 years [2]. Group 2: Business Strategies - The company has transformed pencils into carriers of emotional value by creating toys and various crafts from production waste, attracting a broader customer base [2]. - Hokusei organizes an annual pencil drawing competition, leveraging social media to engage global enthusiasts and enhance its brand visibility [2]. - The company has developed its corporate identity by sharing its growth story with international audiences, including businesses from China, Vietnam, Thailand, and Indonesia [2]. Group 3: Industry Insights - The article highlights the challenges faced by Japanese companies due to an over-reliance on traditional craftsmanship, with 90% of companies reportedly failing to adapt and innovate [2]. - The flexibility of small-scale enterprises like Hokusei allows them to pivot and transform more easily compared to larger firms, which often struggle with legacy systems [3].