Core Viewpoint - The launch of the first foreign trade pop-up store in Xiamen aims to promote local brands and enhance consumer engagement through innovative marketing strategies and a focus on quality products [1][3]. Group 1: Company Highlights - The pop-up store features leading foreign trade brands from Xiamen, including Aojiahua, Hanprint, BAGSMART, and Zhunzhe Sports, covering four key areas: health technology, smart logistics, trendy consumption, and outdoor equipment [1]. - Xiamen Weifa Co., Ltd. has selected popular products for the event, including various styles of bags, and aims to create globally popular travel consumer goods [2]. - Hanprint is positioned as a competitive player in the printing device market, previously dominated by foreign companies, and aims to increase brand exposure through direct consumer engagement at the pop-up store [3]. Group 2: Industry Developments - Xiamen is actively working to establish itself as a regional international consumption center, promoting high-quality service consumption and launching the "Cotton and Textile Consumption Season" initiative [3]. - The event includes promotional activities from 132 cotton and textile industry merchants, aiming to transform traditional commerce into innovative driving forces for economic growth [3].
全国首家外贸优品快闪店亮相厦门中山路
Zhong Guo Jing Ji Wang·2025-04-29 23:57