Industry Overview - Olive oil is a type of vegetable oil derived from the fresh fruit of the olive tree, cold-pressed without heating or chemical treatment, preserving its natural nutrients [1][5] - The olive oil market in China is experiencing rapid growth, with the market size projected to increase from 3 billion yuan in 2019 to 8 billion yuan in 2024, and expected to exceed 10 billion yuan by 2025 [1][14] Current Industry Status - The olive oil industry plays a significant role in rural revitalization, ecological protection, and the nutritional upgrade of edible oils [10] - As of the end of 2023, China's olive planting area reached 2.0325 million acres, with a stable fresh fruit yield of over 90,000 tons and an olive oil production of 11,000 tons [10][12] Competitive Landscape - The global olive oil market is highly competitive, primarily concentrated in Mediterranean countries, with leading brands like Sovena Group, Poulina, and Borges [16] - Domestic brands such as Luhua and Olivoila are emerging, enhancing product quality and market competitiveness through advanced technologies [16][18] Development Trends - Health-conscious consumer behavior is driving the continuous growth of olive oil demand, particularly in emerging markets like China and India [24] - Technological innovations in planting and processing are expected to improve olive oil yield and quality, with advancements like gene editing and cold-pressing techniques gaining traction [25][26] - Brand building is becoming a crucial focus for companies, with strategies like organic certification and participation in international competitions enhancing brand recognition [27]
趋势研判！2025年中国橄榄油行业产业链图谱、市场规模、竞争格局及未来前景分析：居民健康消费日益升级，橄榄油消费需求不断增长[图]
Chan Ye Xin Xi Wang·2025-04-30 01:20