饿了么宣布超百亿补贴加入外卖战局

Core Viewpoint - Ele.me has announced a significant increase in platform subsidies, launching a promotional campaign with over 10 billion yuan in subsidies to enhance its competitiveness in the food delivery market [1] Group 1: Company Actions - Ele.me has initiated the "Super 10 Billion" promotion, emphasizing that it will provide genuine benefits rather than engaging in competitive rhetoric [1] - The Ele.me app has introduced an entry point for users to access the "Super 10 Billion" promotion [1] Group 2: Industry Context - The food delivery market is experiencing intensified competition, prompting Ele.me to ramp up its subsidy efforts [1]