Core Viewpoint - The new mobile game "Dragon Tribe Fantasy: Brave Gathering" by Zulong Entertainment has shown impressive performance in the competitive global mobile gaming market, quickly topping the free and sales charts in the Hong Kong, Macau, and Taiwan regions, demonstrating strong market competitiveness [1][3]. Group 1: Game Performance and Market Impact - "Dragon Tribe Fantasy: Brave Gathering" has achieved top rankings in both free and sales charts, reflecting the enduring influence of the "Dragon Tribe" IP and Zulong Entertainment's precise understanding of player needs [3][10]. - The game is based on the "Dragon Tribe" series of novels and animations, featuring popular characters and a value card system, which resonates with fans [3][6]. Group 2: Innovative Features and User Experience - The game introduces a "one-click" lightweight experience, simplifying operations with features like "one-click battle" and "one-click daily tasks," significantly reducing the complexity of gameplay [6][8]. - Generous player incentives, such as "400 draws on the first day" and "high drop rates," lower the entry barrier for players, addressing common concerns about the grind in card games [6][8]. Group 3: Technological Advancements and Quality - Zulong Entertainment showcases its industry-leading R&D capabilities with high-quality visual effects and character designs using Unreal Engine 4, enhancing the immersive experience for players [8][10]. - The game features a theme song composed by renowned Japanese composer Hiroyuki Sawano, aligning with current player demands for high-quality experiences [8]. Group 4: Market Trends and Strategic Positioning - The global card game market is experiencing growth, with card games accounting for 22.9% of the top 100 new games in 2024, making it the third most popular category [8]. - Zulong Entertainment's "research and operation integration" model has established a significant advantage in the card game sector, as evidenced by the success of "Dragon Tribe: Cassel Gate," which generated over 100 million in revenue in its first month [8][10]. Group 5: Global Strategy and Future Outlook - The success of "Dragon Tribe Fantasy: Brave Gathering" in the Hong Kong, Macau, and Taiwan markets validates Zulong Entertainment's strategy of premium product development and global operations [10]. - The game is expected to continue its success in the domestic market and initiate sustained growth in global markets through IP development, cultural integration, and technological innovation [10].
《龙族幻想:勇者集结》领跑出海 祖龙娱乐(09990)全球化战略再进阶