汽车视点丨“全民智驾”被“下架” 车企辅助驾驶回归安全第一

Core Viewpoint - The automotive industry is shifting its focus from flashy marketing of advanced driving technologies to prioritizing safety and regulatory compliance in intelligent driving systems [1][6]. Group 1: Industry Trends - The 2025 Shanghai Auto Show showcased a more rational approach from automotive companies, moving away from terms like "high-level intelligent driving" to standardized terminology such as L2-level assistance [1]. - Over 50 companies related to intelligent driving participated in the auto show, including both international giants like Bosch and local stars like Momenta [2]. - The Ministry of Industry and Information Technology emphasized the need for companies to adhere to safety standards and avoid exaggerated claims regarding intelligent driving systems [2]. Group 2: Consumer Education and Experience - J.D. Power's 2024 research highlighted two main issues: the rapid advancement of technology outpacing consumer understanding and the lack of standardized education on intelligent driving features [3]. - Consumers often find advanced intelligent functions difficult to understand and use, relying on various channels for information, which can lead to misinformation [3]. Group 3: Safety Initiatives and Insurance - A safety initiative was launched at the auto show by Huawei and 11 automotive companies, focusing on technology, transparent marketing, user-centric approaches, and standardization [4]. - Xiaopeng Motors introduced a new insurance service for intelligent driving, covering a wide range of scenarios with a maximum payout of 1 million yuan [4]. - Other companies like Hongmeng Zhixing and Avita have also introduced similar insurance products, indicating a trend towards enhancing consumer confidence in intelligent driving technologies [5]. Group 4: Regulatory and Market Adjustments - The tightening of regulations is seen as a necessary step to ensure safety in intelligent driving, with companies now emphasizing the importance of adhering to these guidelines [6][7]. - Industry leaders acknowledge that while technology will continue to advance, safety must remain the top priority, and companies are now more focused on the reliability of their systems [6][7]. - The distinction between different levels of driving assistance (L2, L3, L4) is becoming clearer, with a focus on the responsibilities of drivers versus the vehicle in terms of safety [7].