菏泽｜菏泽芍药承春意 花朝盛景邀客来

Core Insights - Heze, known as the "Capital of Peony," is transitioning to showcase peonies and tree peonies, with a market share of over 60% in fresh-cut peony flowers, selling 120 million stems annually [2][3] Industry Overview - The fresh-cut peony flower market in Heze is characterized by a stable supply period from March 20 to May 20, allowing for alignment with key consumption periods such as the May Day holiday and weddings [2][3] - The average daily sales volume of fresh-cut peonies in Heze is over 400,000 stems, generating daily sales revenue between 1.5 million yuan and 3 million yuan [2][3] Production Capacity - Heze has the largest fresh-cut peony flower base in China, covering 1,200 acres with a modern cold storage capacity of 39,000 cubic meters, producing over 10 million stems annually [2][3] - The city has invested significantly in the cultivation and research of peonies, with over 600 varieties cultivated, and more than 90% of the 50,000 acres of peony cultivation dedicated to fresh-cut flower production [3][4] Cultural Integration and Tourism - Heze is developing five peony viewing routes that integrate local cultural elements, enhancing the tourism experience by connecting various attractions [4] - The upcoming 2025 Heze Peony Festival will feature a range of activities, promoting cultural tourism and showcasing the unique charm of Heze's peony culture [4]