肯悦咖啡进入“千店时代” 全球首个“北京礼物”咖啡社交概念店亮相北京

Core Insights - KFC's coffee brand, Kenuo Coffee, has opened its 1,000th store in Beijing, marking a significant milestone in its expansion strategy [1] - The new store is a collaboration with Beijing's Culture and Tourism Bureau, featuring the world's first "Beijing Gift" coffee social concept store, integrating cultural experiences with coffee consumption [1][2] - Kenuo Coffee aims to appeal to younger consumers by offering high-quality, cost-effective creative coffee, reflecting the vibrant consumption landscape in China [1][2] Group 1 - Kenuo Coffee has rapidly expanded to 1,000 stores in just two years, showcasing its growth potential in the Chinese market [1] - The "Beijing Gift" brand focuses on blending traditional craftsmanship with modern design, enhancing the cultural and tourism experience in Beijing [2] - The collaboration introduces a unique coffee shop experience that combines coffee, culture, and social interaction, breaking traditional coffee shop boundaries [2] Group 2 - Kenuo Coffee utilizes locally sourced coffee beans from Yunnan, emphasizing environmental sustainability and support for China's coffee industry [2] - The coffee economy is highlighted as a vital aspect of China's economic resilience, with Kenuo Coffee planning to further expand its store network and enhance product innovation [2]