千年茶韵 浉河飘香

Core Viewpoint - The 2025 China Green Tea Brand Conference and the Green Tea Brand and Industry Development Exchange Meeting were successfully held, focusing on the upgrade of the green tea industry, particularly highlighting the significance of Xinyang Maojian tea as a leading brand in the sector [1] Group 1: Event Overview - The conference attracted over 300 units from major green tea production and sales areas across the country, creating a platform for economic, technological, and cultural exchanges [1] - The theme of the event was "Green Tea Development, Brand Leadership, Maojian Origin, and Shihe River Landscape" [1] Group 2: Historical and Cultural Significance - Xinyang Maojian tea has a history of over 2,600 years in the Shihe District, with a rich tea culture that has been recognized by historical figures such as Du Yu, Lu Yu, and Su Dongpo [2] - The tea has won prestigious awards, including the gold medal at the Panama Pacific International Exposition in 1915 and the National Quality Award in 1990 [3] Group 3: Industry Development and Achievements - The Shihe District has been recognized with over 30 national honors, including being named one of China's top 100 tea counties and a model county for new quality production in the tea industry [3] - The district has a tea garden area of 635,000 acres, with an annual tea production of 57,000 tons and a comprehensive tea-related output value exceeding 11.7 billion [4] Group 4: Quality and Brand Building - The district is implementing a blockchain traceability system for tea quality assurance, covering 25,400 acres of tea gardens [4] - The "Xinyang Maojian 521" regional public brand is being promoted to enhance brand influence, supported by extensive marketing efforts through various platforms [4] Group 5: Tourism and Economic Impact - In 2024, the tea-themed tourism in Shihe District is expected to receive over 16.3 million visitors, generating an income of 6.9 billion [6] - The integration of tea culture and tourism is seen as a new engine for regional economic growth, with various innovative tourism products being developed [5][6]