Jing Ji Guan Cha Bao·2025-04-30 02:56Core Insights - The article discusses the launch of the "AI Impressions" scoring system (AII™) by the Four Degrees Communication Research Institute (SAC), which quantifies AI's overall impression of products, particularly in the automotive sector [2][3] - The AII™ system utilizes multiple AI models, including major platforms like ChatGPT and DeepSeek, to provide a comprehensive view of brand and product perceptions [2][4] - The first "Automotive AI Impressions List" was released, featuring AII™ scores for 240 popular car models, allowing for comparative analysis [4][5] Industry Dynamics - The influence of AI on brand perception and product sales is increasingly significant, with consumers relying on AI recommendations for purchasing decisions [3] - A study by Boston Consulting Group indicates that AI-generated content is perceived as authoritative, impacting public perception and sales [3] - The AII™ system is designed to help brands understand and improve their image in the eyes of AI, which is becoming a critical aspect of marketing strategy [3][4] Automotive AI Impressions List - The AII™ scores for 40 popular MPV models averaged 76.21 in Q1 2025, an increase from 72.98 in 2024, indicating improved brand perception [7] - The top ten MPV models in Q1 2025 included Tengshi D9, Toyota Sienna, and Buick Century, with notable improvements in scores for several models [7][8] - For 100 sedan models, the average AII™ score in Q1 2025 was 78.17, slightly lower than 79.45 in 2024, reflecting a competitive market with 84 models experiencing score declines [13] - The average AII™ score for 100 SUV models in Q1 2025 was 78.85, showing an increase from 78.16 in 2024, with 68 models improving their scores [18][19] Future Implications - The AII™ system will continuously update monthly, quarterly, and yearly rankings based on real-time data, reshaping consumer perceptions and choices in the automotive market [19]