news flash·2025-04-30 04:19Core Viewpoint - Alibaba upgraded its instant retail business "Taobao Hourly Delivery" to "Taobao Flash Purchase" on the last day of April, with plans to expand nationwide by May 6, focusing on consumer subsidies, supply chain integration, and organizational restructuring [1] Group 1: Consumer Side - Taobao Flash Purchase will collaborate with Ele.me to provide subsidies exceeding 10 billion yuan, offering free orders and large discount coupons [1] Group 2: Supply Side - Ele.me's supply will be fully accessible to Taobao Flash Purchase, including food delivery services, and partnerships will be established with brand e-commerce merchants to set up flagship stores in urban warehouses and offline locations, targeting 200 core chain brands initially [1] Group 3: Organizational Side - All instant retail-related operations within the Taobao ecosystem will be managed by Taobao Flash Purchase, with Ele.me providing full support [1]