天桥金牛建材家居：“家居+体育+商务”多元发展推动商贸转型

Core Viewpoint - The article highlights the transformation and development of the Jinan-based Jin Niu Building Materials Home Furnishing Center, showcasing its evolution into a comprehensive, smart shopping experience for consumers in the building materials and home furnishing sector [3][5]. Group 1: Transformation and Upgrades - Jin Niu Building Materials Market has undergone three upgrades over 30 years, evolving from a roadside "shed-style" market to a one-stop, smart home furnishing complex [3]. - The current Jin Niu Building Materials Home Furnishing Center spans 125,000 square meters and hosts over 300 merchants, including more than 60 brand flagship stores and general agents [3]. - The center offers a wide range of products, including tiles, sanitary ware, flooring, wooden doors, smart home appliances, and whole-house customization, providing a comprehensive shopping experience [3]. Group 2: Sales and Marketing Strategies - Since its reopening, the center has implemented monthly themed promotional activities, utilizing discounts, lotteries, and flash sales to attract consumers [3]. - The sales model combines "brand promotions + full mall linkage," creating a synergistic effect where promotions in one store stimulate overall mall sales [3]. Group 3: Diversification and Ecosystem Development - Jin Niu Group has expanded its business model by integrating modern service industries such as creative design, e-commerce, and wellness entertainment into a 93,000 square meter office building [5]. - The establishment of the Jin Niu Building Materials Home Furnishing Center, along with surrounding buildings, has created a unique "Golden Triangle Business Circle" in Jinan [5]. - The group is also developing a "Sports+" commercial complex, planning the Jin Niu Sports Health City project to integrate sports events, fitness, and retail, enhancing the consumer experience [5].