MINISO Releases 2024 ESG Report Highlighting its Position as an Industry Leader

Core Viewpoint - MINISO emphasizes its commitment to high governance standards and the integration of ESG principles into its operations to create sustainable value for society [1] Employee Welfare and Diversity - MINISO has 7,003 full-time employees globally as of December 31, 2024, with 60.8% located overseas and a 100% localization rate for store managers in directly operated markets like Vietnam [2] - The company promotes a family-friendly and inclusive workplace, with female employees making up 65% of the workforce and 55.9% at the manager level and above, exceeding industry averages [2] - MINISO invests significantly in employee welfare, winning awards such as "2024 Forbes China Best Employer" and "2024 DEI Employer Award," and has allocated a RMB10 million budget for marriage and childbirth rewards [3] Public Welfare Initiatives - MINISO focuses on five key charitable themes: children, women, critical illnesses, disasters, and pets, integrating social responsibility into its corporate development [4] - The "MINISO Pet Protection Foundation" is a core public welfare project, with RMB10 million donated to establish the fund, leading to the adoption of 380 stray animals and sterilization of 388 stray cats in 2024 [5] - Other initiatives include donating sanitary products and educational materials to students and distributing food and materials to communities in need in various countries [6] Green Responsibility and Sustainability - MINISO integrates sustainable development into its operations, focusing on product innovation, climate change response, and green operations [7] - The company has developed 26 SKUs of Tritan plastic cups and replaced disposable plastics with paper-based materials in 37 SKUs, with 29 SKUs certified as "Biodegradable" [8] - MINISO has implemented carton recycling in stores across China, achieving a recycling rate of over 90% [8] - The company uses climate change scenario analysis based on the IPCC's shared socio-economic pathways to manage climate-related risks and opportunities [9] - Future plans include creating more green products and using Forest Stewardship Council (FSC) certified suppliers [10]