ID.ERA首秀开启全势能布局：上汽大众合资2.0战略进入成果收获期

Core Insights - The Shanghai Auto Show in 2025 showcased traditional giants and new brands, with SAIC Volkswagen's debut of the ID. ERA concept car highlighting its transformation in the joint venture 2.0 era [1] - The EREV market is experiencing a compound annual growth rate of over 60%, positioning the ID. ERA as a strategic model that redefines the value benchmark for full-size SUVs [3] - The ID. ERA features a 1.5T EVO II engine, recognized as a leading range extender, achieving optimal efficiency with a 350 km CLTC electric range [3] Design and Technology - The vehicle combines a double-wishbone front suspension and a five-link rear suspension, offering car-like handling, while its intelligent driving system integrates German chassis tuning with advanced driving assistance [5] - The design merges German Bauhaus principles with Eastern Zen philosophy, creating a unique aesthetic that retains Volkswagen's classic design DNA while establishing new standards for the electric era [5] - The smart cockpit features innovative Smart Surface design, seamlessly integrating interactive interfaces into the interior, enhancing user experience through real-time AI interaction [6] Product Strategy - SAIC Volkswagen's product strategy signals a comprehensive approach, with the ID. ERA's launch coinciding with the unveiling of the new Audi A5L Sportback and Audi E5 Sportback, covering fuel, pure electric, and range-extended technologies [7] - By 2030, SAIC Volkswagen plans to launch over 20 new models, including 10 by the end of 2026, with 7 being new energy vehicles, emphasizing a balanced approach to various powertrains [9] - The "full energy" strategy aims to break the traditional reliance on electric over fuel, ensuring consumers receive leading mechanical quality and intelligent experiences regardless of their powertrain choice [9]