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小仙炖携手非遗绒花技艺,匠心打造「萱草花」礼盒
Jing Ji Guan Cha Wang·2025-04-30 07:35

Core Concept - The article highlights the launch of a special "Daylily" gift box by the leading brand in fresh bird's nest, Xiaoxian Dun, in collaboration with inheritors of the intangible cultural heritage of flower-making, Liu Mei and Zheng Shanshan, to celebrate Mother's Day 2025, emphasizing health and emotional connection through traditional craftsmanship and cultural heritage [1][2][3]. Group 1: Product Launch and Cultural Significance - Xiaoxian Dun's Mother's Day limited "Daylily" gift box is designed to sincerely present health gifts to mothers [2][3]. - The accompanying short film "Inheritance of Love" narrates the touching story of two generations preserving the ancient flower-making craft, showcasing the emotional bond between mother and daughter [2][3]. - The Daylily, symbolizing maternal love in Eastern culture, inspires the design of the gift box, integrating traditional craftsmanship with modern health-oriented gifting [2][3]. Group 2: Craftsmanship and Quality - The creation of flower crafts involves multiple intricate processes, reflecting the dedication and skill of artisans, similar to the meticulous preparation of bird's nest by Xiaoxian Dun [4]. - Xiaoxian Dun emphasizes the use of high-quality, traceable bird's nest in their products, adhering to a no-additive policy, and employing innovative cooking techniques to ensure freshness for up to 180 days [4][5]. - The trend of gifting health-oriented products is on the rise, with over 80% of consumers prioritizing health attributes in gifts, as reported by CBNData [4]. Group 3: Future Commitment - Xiaoxian Dun aims to continue honoring traditional culture and craftsmanship while providing consumers with healthy and enriching experiences [7].