Bei Jing Ri Bao Ke Hu Duan·2025-04-30 08:06Core Insights - BMW, in collaboration with Alibaba, launched two AI-driven assistants, "Car Genius" and "Travel Companion," at the Shanghai Auto Show, marking a significant step in their AI strategy [1][3] - The AI assistants are based on Alibaba's extensive language model and are designed to enhance user experience by integrating insights from over 6 million Chinese users [3] - The new generation of BMW vehicles will feature a 20-fold increase in computing power, focusing on driving pleasure, intuitive interaction, and immersive entertainment [3][7] Group 1 - The AI assistants aim to empower users by providing emotional awareness and proactive support during travel [3][5] - "Car Genius" offers real-time vehicle information and driving habit reminders, while "Travel Companion" assists with complex travel planning and personalized route suggestions [5][7] - The new generation models incorporate advanced electronic architecture and innovative technologies, including the panoramic iDrive and a revolutionary cylindrical battery [8] Group 2 - BMW's AI integration represents a major leap in design, technology, and brand philosophy, defining the future of the BMW brand and its next-generation vehicles [3][7] - The AI assistants achieve a high recognition and wake-up rate of 99%, ensuring a seamless interaction experience for users [3][5] - The focus on intelligent, human-centric, and responsible luxury travel is a key aspect of BMW's vision for the future [7][8]