OPPEIN(SH:603833) Xin Lang Cai Jing·2025-04-30 08:37Core Viewpoint - The company reported a decline in revenue and net profit for 2024, attributed to market demand contraction, industry restructuring, and intensified competition [1][2] Financial Performance - In 2024, the company achieved operating revenue of 18.925 billion yuan, a year-on-year decrease of 16.93% [1] - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year, with a non-recurring net profit of 2.316 billion yuan, a decline of 15.65% [1] - For Q4 2024 and Q1 2025, revenues were 5.046 billion yuan and 3.447 billion yuan, reflecting year-on-year declines of 18.8% and 4.8%, respectively [1] - The company plans to distribute a cash dividend of 2.48 yuan per share, totaling 1.502 billion yuan, with a payout ratio of 57.7% [1] Product Performance - The company’s main products, including kitchen cabinets, wardrobes, and bathroom products, saw revenue declines: kitchen cabinets at 5.449 billion yuan (-22.48%), wardrobes at 9.791 billion yuan (-18.06%), and bathroom products at 1.135 billion yuan (-17.66%) [2] Channel Analysis - Revenue from the distribution channel fell to 14.042 billion yuan, a decrease of 20.10% year-on-year, primarily due to challenges in the traditional single-product distribution model [3] - The company’s bulk channel revenue was 3.045 billion yuan in 2024 and 0.496 billion yuan in Q1 2025, down 15.08% and 28.61%, respectively [3] - Direct sales channels showed growth, with revenues of 0.833 billion yuan in 2024 and 0.164 billion yuan in Q1 2025, increasing by 0.57% and 10.21% year-on-year [3] - Overseas channel revenue reached 0.430 billion yuan, up 34.42% year-on-year, with a solid sales network established in 146 countries [3] Brand Performance - Revenue by brand in 2024: 欧派 at 14.109 billion yuan (-22.76%), 欧铂丽 at 1.207 billion yuan (-12.79%), 欧铂尼 at 1.222 billion yuan (-11.35%), and 铂尼思 at 1.104 billion yuan (+26.23%) [4] - The company implemented a "10+1" terminal operation model to enhance brand recognition and reputation [4] Profitability - In Q1 2025, the gross margin improved to 34.29%, an increase of 4.31 percentage points, due to supply chain reforms and cost reductions [5] - The net profit margin reached 8.97%, up 2.94 percentage points, with a slight increase in expense ratios despite revenue decline [6] Investment Outlook - The company is expected to benefit from government subsidies and a recovering housing market, with projected revenues for 2025-2027 at 20.420 billion, 21.686 billion, and 23.616 billion yuan, respectively [7] - Earnings per share (EPS) estimates for 2025-2027 are 4.61, 4.90, and 5.43 yuan, with a maintained "buy" rating [7]