布局“新鲁派”服饰产业，泺口服装城打造济南北消费新地标

Core Insights - The article highlights the transformation of Luokou Clothing City in Jinan, which has successfully implemented a "dual upgrade, dual transformation" strategy, becoming a model for traditional commerce market upgrades [1] Group 1: Business Performance - Luokou Clothing City has seen a 40% increase in revenue since the renovation, with the highest daily foot traffic reaching over 30,000, which is 2.5 times that of the pre-renovation period [3] - The customer demographic has shifted from predominantly over 40 years old to a younger age group of 25-40 years, creating a composite consumption scene of "clothing + lifestyle" [3] - The business has extended its operating hours to 9 PM to cater to the night economy, filling a gap in nighttime consumption in northern Jinan [3] Group 2: Brand Development - The clothing city has nurtured over 300 local brands with distinctive Qilu cultural characteristics, with 41 brands recognized as "national growth brands" and 48 as "national excellent channel merchants" [3] - The focus is on promoting the "New Qilu" fashion industry by integrating Yellow River culture and Qilu traditional elements into modern clothing design [4] Group 3: Future Plans - Future plans include the launch of a second phase of development based on the multi-category and multi-business model of the first phase, with a strong emphasis on incubating local independent brands [3] - The clothing city aims to enhance its digital transformation by collaborating with platforms like Douyin to analyze consumer behavior for precise marketing [4] - The market will continue to focus on clothing as the mainstay while promoting brand incubation and industry integration, moving towards a "modern professional comprehensive market" [4]