Jing Ji Guan Cha Wang·2025-04-30 09:41Core Viewpoint - Great Wall Motors emphasizes its commitment to not pursuing range-extended electric vehicles, focusing instead on its Hi4 technology as a superior hybrid solution [1] Group 1: Technology and Product Strategy - Great Wall Motors is one of the few companies in the industry that does not engage in range-extended hybrid technology, believing that its Hi4 technology system is a better hybrid solution [1] - The Hi4 technology system integrates core technologies such as efficient engines, transmissions, and electric drives, covering a diverse range of hybrid products from passenger to commercial vehicles [1][2] - The company has achieved a comprehensive new energy layout across its five brands, including Wei, Haval, Ora, Tank, and Great Wall Pickup, with a focus on self-research and development [2] Group 2: Market Position and Competition - The automotive market is becoming increasingly competitive, with major players like BBA (Benz, BMW, Audi) and Toyota launching aggressive new energy strategies, which will reshape the market landscape by 2026 [2] - Great Wall Motors aims to maintain its competitiveness in the new energy vehicle sector by adhering to a long-term high-quality development philosophy and focusing on quality market share [2] Group 3: Sales and Marketing Strategy - Great Wall Motors plans to explore a direct sales model, with the first 33 direct stores set to open on May 1, aiming to enhance communication with customers and create a closed-loop system from manufacturing to sales [4] - The company has launched the "ONE GWM" global strategy to integrate its six major brands for overseas market expansion, marking the beginning of a new era in brand strategy development [4] Group 4: International Expansion - Great Wall Motors has been operating in overseas markets for nearly 30 years, with over 1,400 sales channels and cumulative overseas sales exceeding 1.9 million vehicles [5] - The company has established vehicle assembly plants in Thailand and Brazil, and KD factories in various countries, indicating a strong commitment to international growth [5] Group 5: Regulatory Compliance and Future Trends - In response to recent regulatory requirements regarding the promotion of assisted driving, Great Wall Motors acknowledges the necessity of these regulations and commits to strict compliance [5] - The company believes that the future of intelligent driving will involve continuous technological advancements and improved regulations, emphasizing the importance of responsible marketing practices [5]