Zheng Quan Shi Bao Wang·2025-04-30 09:46Core Viewpoint - Great Wall Motors showcases its innovative Hi4 hybrid system and 4.0TV8 engine, emphasizing a strategy that integrates internal combustion engines with electric systems to meet diverse global market demands [1][3]. Group 1: Global Market Strategy - Great Wall Motors categorizes global markets into three segments: China, developed markets (US, Europe, Japan, South Korea), and over 170 other countries, aiming for tailored product offerings in each [3]. - The company emphasizes a unified standard of product quality and service across all markets, focusing on precise adaptation to local needs [3]. Group 2: Product Development Focus - The company believes that PHEV and hybrid models are more suitable for primary and commuting vehicle scenarios, while BEV is ideal for short-distance commuting [3]. - Great Wall Motors is committed to the hybrid route for family vehicles, highlighting the unique driving pleasure offered by larger displacement engines [3]. Group 3: Globalization and Brand Strategy - Great Wall Motors has been proactive in global expansion since 1997, implementing a localized production and operational strategy [5]. - The company aims to enhance its high-end brand presence globally, particularly in the luxury off-road segment with its Tank SUV, while also empowering its Haval and Great Wall pickup brands [5]. - The year 2025 marks the beginning of the "One Great Wall" brand strategy, focusing on ecological overseas expansion and localized deep cultivation [5].