“阅读北京，京彩书香”主题研讨会在京举办

Core Viewpoint - The "Reading Beijing, Colorful Book Fragrance" seminar focuses on the creation, publication, and promotion of cultural books in Beijing, discussing the inheritance and innovation of Beijing's culture in the digital age [1][3]. Group 1: Digital Reading Trends - Beijing Publishing Group emphasizes its core philosophy of "originality, professionalism, and excellence," launching the "Book Fragrance Jinghua" digital reading platform that integrates AR/VR technology and quality resources to merge ancient texts with digital media [3]. - The seminar highlighted four major trends in digital reading: decentralization, coexistence of paper and screens, intelligent matching, and enhanced user experience [3]. Group 2: Cultural and Publishing Integration - Panel discussions addressed themes such as exploring cultural roots, telling contemporary Beijing stories, creating a new publishing ecosystem, and achieving full-scene engagement to build a book-loving city [5]. - Authors and publishers advocate for leveraging digital technology to deeply explore cultural connotations and for print media to remain a core element of the cultural chain, promoting a collaborative model of "quality print books + digital derivatives" [5]. Group 3: Education and Talent Development - The integration of AI in education is acknowledged, with a call for balance between technological innovation and cultural foundations, emphasizing the need for future publishing talents to understand both technology and culture [5]. Group 4: Upcoming Initiatives - The seminar announced the upcoming "Colorful Book Fragrance" recommended reading list, which will cover themes related to Beijing's history, culture, literature, and science, set to be released in May on the digital reading platform [5].