Xin Lang Cai Jing·2025-04-30 10:13Core Insights - The competition in the food delivery sector intensified in April as JD.com entered the market with a "100 billion subsidy," leading to a marketing battle with Meituan [2] - JD.com has seen significant growth in order volume since its launch, with daily orders surpassing 10 million by April 22 [2] - The recruitment of full-time delivery riders has increased, with over 10,000 signing formal contracts that include social insurance benefits [2] Delivery Rider Experience - Delivery riders have reported a dramatic increase in order volume, with some restaurants seeing order numbers grow nearly 100 times since joining JD.com [3] - Despite the increase in orders, competition among riders has intensified, making it harder for existing riders to earn a stable income [3][4] - The delivery ecosystem is structured in a way that prioritizes new riders over experienced ones, leading to dissatisfaction among veteran riders [6] Pricing and Earnings - Delivery prices for JD.com orders have seen fluctuations, with higher prices during peak hours but a noticeable drop in prices later in the day [8] - Riders have expressed concerns about the bundling of multiple orders, which increases their workload while reducing their earnings [8] - JD.com has implemented penalties for late deliveries, impacting riders' earnings and service ratings [9][12] Recruitment and Benefits - JD.com is actively recruiting 100,000 full-time riders over the next three months, promising to cover all social insurance costs and offering a minimum salary guarantee [20] - While some riders are attracted to the benefits of social insurance, others have found the full-time model demanding and less financially rewarding compared to flexible gig work [18][19] - The perception of JD.com as a reliable employer is growing, but not all riders prioritize social insurance, especially older riders who may not see long-term benefits [18][20]