奥雅股份：营收结构转变 文旅业务崛起成增长新引擎

Core Insights - The company reported a revenue of 413 million yuan for the year 2024 and 88.92 million yuan for the first quarter of 2025 [1] - The company aims to create a better living environment through a dual-driven model of creative design and parent-child cultural tourism, focusing on various sectors including innovative design, digital technology, and comprehensive operational services [1][2] Revenue Structure - The revenue structure has shifted from 83.85% in landscape design in 2020 to 52.16% in 2024, while the share of parent-child cultural tourism has increased to 40.37% [1] - The company has established a strong presence in vocational education, planning, and consulting services, enhancing its core business capabilities [1] Project Wins - In early 2025, the company secured multiple significant projects, including the urban renewal project in Luolong District, Henan, with a total investment of approximately 1.275 billion yuan and a contract amount exceeding 37 million yuan [1][2] - The company also led a consortium for the construction project of the Quzhou Ancient City Cultural Tourism Area, with a total investment of around 300 million yuan [1][2] Strategic Focus - The company plans to replicate and promote its successful experiences in urban renewal, rural revitalization, child-friendly initiatives, cultural heritage, and digital technology across five key areas [2] - The company aims to maximize economic and social benefits through an integrated management approach, utilizing a new model combining O+EPC+IP+O [2] Market Performance - The luxury residential project, Chongqing Jinmao Puyin, launched by the company, achieved sales of 360 million yuan on its opening day, with a sell-through rate of 90% [2] - The first batch of large units was sold out immediately, marking a significant sales milestone in the Chongqing real estate market [2] Business Model Innovation - The company will continue to explore value extraction in its ToC business model through innovations in cultural tourism operations, education training, and research services [3] - Efforts will be made to enhance operational product capabilities through various initiatives such as cultural markets, carnivals, and night tours [3]