贝因美创始人：承诺只赚5% 做货真价实的专业消费品

Core Insights - Beiyinmei has launched a new product line called "Life Companion Series" and announced a strategic upgrade during its 2025 strategy conference held in Hangzhou [1] - The company has adopted a new strategy of "only earning 5%" profit margin, aiming to enhance consumer trust and address issues of high prices and profit margins in the infant formula industry [2][3] Group 1: Strategic Overview - The theme of the strategy conference was "National Brand, New Start," unveiling a new strategic blueprint for Beiyinmei [2] - The founder and chairman, Xie Hong, emphasized that the commitment to a 5% profit margin is a strategic move to regain consumer trust amid a crisis in the industry [2][3] - The strategy aims to ensure sustainable operations and long-term development by providing high-quality products while saving costs for consumers [3] Group 2: Product Development - Beiyinmei is entering the probiotic market with the "Life Companion Series," which includes ready-to-eat probiotics aimed at gut health [4] - The new products contain 100.1 billion live bacteria and focus on precise nutrition and personalized dietary needs, achieving over 99% viability of live bacteria [4] - The launch of these products signifies the application of medical-grade biotechnology in consumer products [4] Group 3: Financial Performance - In 2024, Beiyinmei's total revenue from the infant and child sector reached 2.773 billion yuan, marking a year-on-year increase of 9.7% [5] - Revenue from the milk powder segment was 2.508 billion yuan, up 7.33% year-on-year, while the rice powder segment saw a significant increase of 111.09%, reaching 87.11 million yuan [5] - Other categories generated 158 million yuan in revenue, reflecting a year-on-year growth of 5.46% [5]