永辉发力县域市场 新密胖东来调改首店落地

Core Insights - Yonghui Supermarket is set to reopen its Xinmi Zhongqiang Guangnian store after adjustments, marking its eighth store in Henan under the "Pang Donglai" assistance program [1] - The store's product structure has been revamped to meet 80% of Pang Donglai standards, with a significant increase in fresh food offerings [1][2] - The adjustment reflects a broader trend of increasing consumer interest in county-level markets, prompting Yonghui to continue expanding in these areas [2][3] Group 1 - The Xinmi Zhongqiang Guangnian store has optimized its product offerings, removing 8,136 items and adding 5,036 new products, resulting in a new product addition rate of over 55.2% [1] - The proportion of imported goods has risen to 16%, and the share of fresh food has increased from 5% to 20%, creating a "fresh + food + daily necessities" product mix [1] - The store features a dedicated area for Pang Donglai brand products, offering over 40 popular items, including affordable quality essentials [1] Group 2 - The store has enhanced customer experience through service upgrades, such as offering various meat preparation services and providing conveniences like magnifying glasses and wet hand tools [2] - Employee engagement has been boosted through salary reforms, with an average salary increase of 64% for frontline staff and additional benefits like paid leave and free meals [2] - The county market's consumption capacity is gaining attention from various retail brands, with Yonghui planning further adjustments in multiple county-level stores [2][3] Group 3 - National retail sales in urban areas reached 42.12 trillion yuan, growing by 3.4%, while rural retail sales hit 6.67 trillion yuan, increasing by 4.3% [3] - The slower pace of life in county markets leads consumers to prefer in-store shopping, focusing on product quality, price, and service, which presents growth opportunities for quality supermarkets [3] - With the opening of the Xinmi store, Yonghui's total number of adjusted stores will rise to 70, with expectations to reach 124 by the end of June [3]