Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally

Core Insights - Taboola has announced a new multi-year partnership with Samsung to provide news recommendations on Samsung devices and news channels, enhancing user engagement with premium content [1][2] - This partnership builds on an existing long-term relationship, expanding the ways Samsung device users can access content from Taboola's extensive publisher network [2][3] - The CEO of Taboola expressed excitement about the partnership, emphasizing the goal of delivering personalized content and driving traffic to publishers while enhancing mobile experiences for users [3] Company Overview - Taboola specializes in performance advertising technology that extends beyond traditional search and social media, aiming to deliver measurable outcomes at scale [4] - The company collaborates with thousands of businesses, reaching approximately 600 million daily active users through its ad platform, Realize, which is utilized by major publishers like NBC News and Yahoo [5]