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岭南珍果邂逅海派文化,无核黄皮沪上启新篇
Nan Fang Du Shi Bao·2025-04-30 13:29

Core Insights - The opening ceremony of the Shanghai Guangfulin Huangxiaoxi flagship store marks the official establishment of the Yunan seedless yellow skin fruit brand in Shanghai, representing a significant strategic move for the brand's expansion [1][10] - The event emphasizes cultural integration and aims to enhance the economic development of Yunan County through innovative consumer experiences and brand empowerment [3][10] Event Highlights - The ceremony featured a unique issuance of "villager certificates" to symbolize the dialogue between Yunan and Shanghai, along with a performance that creatively illustrated the brand's journey from orchard to tea cup [3][5] - A signing and ribbon-cutting ceremony showcased the cultural exchange between Yunan and Shanghai, with interactive activities and online engagement generating significant public interest [5][7] Economic Impact - Yunan County, known as the "hometown of yellow skin," is positioned as a key area for the cultivation of this fruit, with plans for 22,900 acres of planting and an annual production of 108,000 tons by 2024, contributing to a total industry value of 6.238 billion yuan [8][10] - The "Huangxiaoxi" brand aims to transform local agricultural products into popular commodities while promoting Yunan culture, thus driving rural revitalization and economic growth [8][10] Future Plans - The successful opening of the flagship store is part of a broader strategy to expand the "Huangxiaoxi" brand into the Yangtze River Delta and Northwest markets, with plans to establish over 20 additional stores in major tourist areas [10] - The initiative seeks to create a network for showcasing Yunan's unique agricultural products, aiming to elevate the seedless yellow skin fruit into a billion-yuan industry and provide a replicable model for rural revitalization [10]