Nan Fang Du Shi Bao·2025-04-30 13:42Core Insights - The article discusses the performance of Shenzhen state-owned enterprises and their affiliated listed companies in terms of new media information dissemination, highlighting the "Shenzhen State-owned Enterprises New Media Information Release Observation List" for March 2025 [1] Group 1: Overall Performance - The overall activity of state-owned enterprise accounts has significantly increased, with an average of 8 more posts per account compared to the previous month, indicating a rebound in promotional activity after the Spring Festival [4][10] - The top-performing accounts in terms of total reading volume include Shenzhen Metro with over 474,000 reads, followed by Guoxin Securities and Shenzhen Gas with 198,000 and 196,000 reads respectively [2][3] Group 2: Engagement Metrics - In terms of likes, Shenzhen Metro leads with 3,649 likes, while Shenzhen Innovation Investment Group saw a remarkable increase of 3,499 likes, totaling 3,541 [6][7] - The "in-view" metrics show Shenzhen Bus Group leading with 1,246 views, followed by Shenzhen Metro with 1,142 views [9] Group 3: Content Strategy - The content strategy of various accounts has shown a trend towards integrating business services with brand culture and social issues, enhancing user engagement [11][12] - Notable campaigns include Shenzhen Bus Group's "Deep Bus 'Feng' Scenery Line" and Shenzhen Port Group's thematic posts that creatively combine employee stories with corporate values [12] Group 4: Listed Companies Performance - Among the listed companies, China Ping An stands out with a reading volume of 128,000+, followed by Shenzhen Airlines with 103,000 and China International Marine Containers with 56,066 [15] - The engagement metrics for listed companies show China Ping An leading in likes with 3,227, while several companies like Deep Property Group and Tianyin Communication Holdings have minimal engagement [16][19]