从枝头到舌尖，冠县樱桃“鲜达全国”

Core Viewpoint - The "Cherry E-commerce Festival" aims to promote e-commerce in rural areas, enhance the sales channels for Guancheng's cherry products, and establish the "Guancheng Premium" regional public brand to boost domestic sales of foreign trade products [1][4][5]. Group 1: Event Overview - The fourth Cherry E-commerce Festival was launched on April 30, focusing on promoting foreign trade products and enhancing local cherry industry development [1][4]. - The event represents a new breakthrough for the Guancheng cherry industry and an opportunity to expand market reach and enhance the influence of the "Guancheng Premium" brand [4][5]. Group 2: Economic Impact - In 2024, Guancheng's online retail sales are projected to reach 2.15 billion yuan, a year-on-year increase of 25.6%, leading among eight counties and districts [7]. - In the first quarter of this year, the county achieved online retail sales of 650 million yuan, reflecting a 37.1% year-on-year growth, maintaining the top position among eight counties and districts [7]. - The county has cultivated 802 online retail enterprises and 8,627 stores, establishing a development model of "one town, one industry, one town, one park" [7]. Group 3: Strategic Partnerships - Shandong SF Express will set up temporary collection points in Guancheng during the cherry season, providing convenient services for farmers [7]. - The initiative includes a full-chain service from production to sales and logistics, aimed at enhancing regional branding and expanding sales channels through e-commerce platforms and live streaming [7][8]. Group 4: Broader Implications - The festival is significant for promoting high-quality e-commerce development in Liaocheng City, accelerating the transformation and upgrading of the county's economy [8]. - It plays a positive role in modernizing the circulation of agricultural products and rural e-commerce, contributing to the establishment of the "Guancheng Premium" and "Liaocheng Good Products" brand images [8].