SOUEAST Global EASE DAY 2025: Redefining Urban EASE Lifestyle

Core Insights - SOUEAST Motor launched the inaugural Global EASE DAY 2025 in Shanghai, emphasizing its commitment to redefining urban mobility through a blend of culture, technology, and immersive experiences [1][4][10] Group 1: Event Overview - The Global EASE DAY took place from April 21 to 25, 2025, under the theme "EASE YOUR LIFE," marking a significant milestone for SOUEAST Motor [1] - The event featured three main pillars: EASE Talk, EASE Experience, and EASE City, focusing on urban mobility trends, product testing, and showcasing the brand's integration into urban life [4][7][8] Group 2: Brand Activation and Global Campaigns - SOUEAST's "Lighting Up the Middle East" campaign illuminated iconic landmarks in early 2025, reaching over one million viewers and symbolizing the brand's ambition to integrate its philosophy into urban life [2] - The campaign aimed to spark conversations about an effortless urban lifestyle, reinforcing the brand's global presence [2] Group 3: Product and Technology Innovation - SOUEAST plans to leverage 30 years of R&D expertise to launch 5 urban SUVs, 2 urban sedans, and 1 lifestyle pickup truck by 2030, supported by Super Hybrid Technology [9] - The company's product DNA focuses on stylish design, comfort, and warm-tech, aiming to create vehicles that adapt to urban living [9] Group 4: Future Vision - Global EASE DAY is positioned as a prologue for SOUEAST, with plans for annual editions in various cities worldwide, fostering a community that embraces enjoyable living and mobility [10] - The event left a lasting impression, promoting a vision where vehicles serve as enablers of an EASE urban lifestyle [10]