广东启动“跟着龙舟去旅行”文旅消费促进活动

Core Viewpoint - The event "Follow the Dragon Boat to Travel" aims to promote cultural and tourism consumption in Guangdong, leveraging dragon boat culture and various themes such as sports, folk customs, and cuisine to enhance the integration of culture and tourism in the region [1][3]. Group 1: Event Overview - The event was launched in Nanhai District, Foshan, featuring a night light dragon boat parade and fireworks, coinciding with the opening of the "2025 Lingnan Food Culture Week" [1]. - The event utilizes the influence of the 15th National Games mascot "Xiyangyang" and "Lerongrong" to promote the "Follow the Dragon Boat to Travel" brand, injecting new vitality into Guangdong's cultural tourism consumption [3]. Group 2: Cultural Significance - The event showcases Guangdong's rich and diverse dragon boat culture, highlighting unique local practices such as "Dragon Boat Drifting" in Foshan and "Reverse Water Racing" in Yangjiang, blending tradition and innovation [5]. - Guangdong plans to innovate using non-heritage IPs like dragon boats and lion dances, adopting a "sports + tourism + consumption" model to enhance cultural tourism products [5]. Group 3: Economic Impact - During the "May Day" holiday, over 30 promotional activities are planned in Foshan, expecting to attract more than 1.7 million visitors and generate over 200 million yuan in consumption [5].