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Core Viewpoint - The article highlights the rising popularity of Rongchang Goose, a traditional dish from Chongqing, driven by social media influence and local government initiatives, particularly the promotion by local officials and internet celebrities [1][2][3][6]. Group 1: Rongchang Goose Promotion - Rongchang Goose has become a significant attraction, with train tickets from Chongqing to Rongchang nearly sold out for the upcoming holiday, indicating high tourist interest [1]. - The local government, represented by Secretary Gao Hongbo, has announced free public transport and parking during the holiday to encourage tourism [1][7]. - The dish has historical roots, being a representative intangible cultural heritage of Chongqing, and has evolved over centuries to become a local specialty [2][3]. Group 2: Social Media Influence - The rise of "Goose Brother" (Lin Jiang) as a social media influencer has significantly boosted the visibility of Rongchang Goose, leading to a surge in sales and popularity [4][6]. - Lin Jiang's strategic "feeding" of internet celebrity Darren Watkins Jr. (Kekang Ge) has resulted in viral exposure for Rongchang Goose, transforming Lin from a minor influencer to a major figure with nearly one million followers on Douyin [5][6]. - The collaboration with other influencers, including the well-known entrepreneur Zhou Hongyi (Red Shirt Uncle), has further amplified the dish's reach and appeal [12][14][15]. Group 3: Economic Impact - The local government is focusing on consumer spending to stimulate the economy, with Secretary Gao emphasizing the importance of local dining and tourism for economic growth [8][9]. - The initiative aims to attract visitors and encourage them to spend money in the local economy, which is crucial for a region with a primarily agricultural population and limited industrial strength [8][9]. - The promotional efforts surrounding Rongchang Goose are seen as a model for leveraging local culture and cuisine to drive economic development [8].