Workflow
上海车展丨马瑞利中国区总裁申克磊:中国技术创新正在辐射全球汽车市场
Xin Hua Cai Jing·2025-04-30 19:50

Core Insights - The Chinese automotive market is driving global market development, with new concepts and models emerging first in China, positioning it as the largest automotive market and a leader in automotive R&D [1][4] - Marelli is adapting to the Chinese market and aims to leverage successful experiences from China to promote globally [1] Group 1: Strategic Focus - Marelli is strategically positioned in both electrification and intelligence within the automotive industry, utilizing digital twin technology to enhance design, testing, and collaboration [2] - The company has significantly invested in new energy sectors, developing products like integrated thermal management modules and advanced display technologies to improve human-machine interaction [2][3] Group 2: Local and Global Integration - Marelli's strategy of "In China, for the world" emphasizes serving the local market while leveraging technological advancements from China to benefit global markets [2][3] - The establishment of the Asia-Pacific Innovation Center for automotive lighting in China aims to consolidate R&D resources and enhance local technological advantages [3] Group 3: Global Market Opportunities - The rise of Chinese automotive exports presents significant opportunities, with Marelli supporting Chinese automakers in international markets through localized solutions and global expertise [3] - Marelli has provided integrated solutions for projects like BYD's ethanol sensor technology in Brazil and collaborated with Changan to expand into the ASEAN market [3]