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博世发布辅助驾驶新方案 新产品矩阵即将投放市场
Jing Ji Guan Cha Bao·2025-05-01 00:54

Core Insights - Bosch has launched a new driver assistance brand "Bosch Horizon Driver Assistance" at the Shanghai Auto Show, which includes three product lines covering SAE Level 2 assistance systems [1][2] - The company emphasizes the rapid transformation of intelligent driver assistance in China and aims to leverage software and technology innovations to seize business opportunities in this sector [1][3] Group 1: Product Launches and Innovations - Bosch's new driver assistance solutions include the Supreme version aimed at urban driving, which is based on dual Orin-X chips and is set for mass production by the end of 2023 [2] - The company has also introduced a new generation multifunction camera and an upgraded version of the Bosch Horizon Driver Assistance, reinforcing its leadership in Advanced Driver Assistance Systems (ADAS) [2][3] - Bosch is developing a visual language model to enhance the understanding of complex traffic scenarios, such as tidal lanes and bus-only lanes [3] Group 2: Market Strategy and Collaborations - Bosch has established partnerships with five Chinese OEMs for high-speed and urban memory driving assistance, with most projects expected to go into mass production this year [3] - The company plans to expand its end-to-end model for urban driving assistance to high-speed roads and urban memory driving by the end of 2025 [2][3] Group 3: Business Performance and Future Outlook - Bosch's intelligent mobility business is the largest segment of the group, projected to generate €55.9 billion (approximately ¥462.5 billion) in sales for the fiscal year 2024, accounting for nearly 62% of total sales [4] - In 2024, Bosch's sales in China are expected to grow by 4%, reaching ¥116.6 billion, which represents a quarter of Bosch's global intelligent mobility sales [5] - The company has identified that 65% of new business opportunities in China over the next five years are related to intelligent and electrified solutions [5]