XCC(SH:603667) Huan Qiu Wang·2025-05-01 01:30Core Insights - The reopening of the Mao Geping brand counter at Hangzhou Wulin Yintai Department Store marks a significant enhancement in the brand's high-end service experience, designed personally by the brand's founder [1][3] - Yintai Department Store has become a crucial partner for sustainable growth in the cosmetics sector, particularly for high-end brands, through digital transformation and enhanced service experiences [3] Company Performance - Mao Geping brand first entered Yintai Department Store in 2005 and achieved over 10 million in sales in its first year at the Hangzhou location [3] - The brand's counter in Wenzhou World Trade Yintai Department Store has been recognized as the "national sales champion" for six consecutive years [3] - In 2024, the brand will launch a custom 280g luxury caviar mask, which is expected to exceed 10 million in single product sales, highlighting its market influence [3] Strategic Partnership - The partnership between Mao Geping and Yintai Department Store has been ongoing for two decades, with both parties committed to exploring the next decade of high-end brand development in China [3][4] - The recent upgrade of the counter symbolizes a renewed commitment to driving the development of the high-end beauty market in China through innovation [4]