泰州姜堰：农文旅深度融合，“户外天堂”唱响“共富大戏”

Core Viewpoint - The article highlights the integration of agriculture, culture, and tourism in Jiangyan District, Taizhou, transforming ecological advantages into tangible income for locals through innovative business models and policies [1][5][17]. Group 1: Policy Empowerment - A brand promotion event for local agricultural products was launched, featuring various local specialties and handicrafts, aimed at showcasing regional culture and supporting rural revitalization [5]. - A significant "self-driving tour" consumption voucher policy was introduced, distributing 300,000 yuan in vouchers to promote tourism in 12 key rural areas, enhancing the overall travel experience [5][9]. - The consumption voucher initiative will run until the end of October, utilizing both online and offline methods to stimulate market demand and connect policy resources with tourism development [5][10]. Group 2: Outdoor Recreation Development - Jiangyan District is leveraging its rich ecological resources, with a forest coverage rate of 27.73%, to develop outdoor recreational activities and promote a new public brand called "Qinhu Bay" [10][12]. - Recent events, such as the "Yilu Run" youth cross-country race, have attracted significant participation, indicating a growing interest in outdoor sports and activities [12][17]. - The district has established a 26-kilometer wellness tourism route that integrates local culture with modern sports, enhancing its appeal to tourists [12]. Group 3: Innovative Business Models - New activities in Jiangyan are emerging as key drivers for rural revitalization, with events like the "Lightning Man" cross-country challenge and seasonal music festivals attracting visitors [15][17]. - The district has hosted over 20 large-scale events, significantly increasing its visibility and tourist numbers, which in turn boosts local incomes [15][17]. - The camping industry has seen substantial growth, with 100,000 visitors in three years and over 1,000 jobs created, contributing to local economic development [17].