Four in 10 Consumers Now Expect Personalized Marketing Experiences

New TransUnion research highlights consumer expectations, trust issues and the path forward for personalized marketingCHICAGO, May 01, 2025 (GLOBE NEWSWIRE) -- Nearly four in 10 U.S. consumers (39%) expect brands to personalize their online shopping experience with tailored interactions, product recommendations and marketing that align with individual preferences and behaviors. These findings and more from TransUnion’s (NYSE: TRU) latest consumer research provide guidance on how brands engage their audience ...