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齐聚大明湖,外贸优品进景区激活假日消费新场景
Qi Lu Wan Bao·2025-05-01 12:21

Core Viewpoint - The "Foreign Trade Quality Products" series of events in Shandong Province aims to boost holiday consumption through an innovative "tourism + foreign trade" model, showcasing high-quality international products from local exporters [1][3]. Group 1: Event Overview - The first event took place at Daming Lake in Jinan, with simultaneous activities in four other popular tourist areas, featuring 56 foreign trade companies and over a hundred international quality products [1][3]. - The event focuses on six key scenarios: entering scenic spots, business circles, pedestrian streets, government agencies, universities, and communities, offering direct supply of quality goods at local prices [3]. Group 2: Consumer Engagement - The main venue at Daming Lake included six themed areas with interactive experiences, attracting over 30,000 visitors on the first day, with promotional activities leading to a single-day visitor count exceeding 10,000 [5]. - Popular products included textiles and clothing, with significant interest from young tourists in domestic cultural and creative products, resulting in multiple group purchase intentions within just half a day [5]. Group 3: Future Plans - Shandong Province plans to hold 300 more "Foreign Trade Quality Products" events by the end of the year, aiming to expand 500 domestic sales outlets and cultivate 100 integrated demonstration enterprises [6]. - The initiative seeks to establish a long-term mechanism combining "scene integration + channel empowerment" to enhance the local economy [6].