Sharpie® Rookies of the Year and Top 10 Draft Picks, Ashton Jeanty and Tetairoa McMillan, Prepare for the Most Important Signature of their Careers with the Sharpie S-Gel Pen

Core Insights - Sharpie continues its Rookie of the Year program, featuring top draft picks Ashton Jeanty and Tetairoa McMillan, who will use Sharpie S-Gel pens for signing their rookie contracts [1][5][8] Company Overview - Sharpie is part of Newell Brands, a leading global consumer goods company with a diverse portfolio of well-known brands [10] - Sharpie has been recognized for its precision and performance in writing instruments since the introduction of its first pen-style permanent marker in 1964 [9] Product Highlights - The Sharpie S-Gel pen is designed with no-smear, no-bleed technology, making it suitable for high-performance needs, particularly for athletes [1][8] - The S-Gel pens are noted for their bold, vibrant ink, which aligns with the qualities of the athletes using them [5][8] Marketing and Brand Positioning - The partnership with Jeanty and McMillan emphasizes Sharpie's commitment to being part of significant moments in the athletes' careers, starting with their contract signings [7][8] - Sharpie's brand management highlights the importance of high-performance tools for high-performing individuals, reinforcing the brand's image in the sports community [7][8]