Jin Rong Jie·2025-05-01 15:13Core Viewpoint - Zhihu's financial performance shows a decline in revenue but a significant increase in net profit, indicating a shift in operational efficiency and cost management [1][2]. Financial Performance - As of December 31, 2024, Zhihu's total revenue was 3.599 billion RMB, a year-on-year decrease of 14.29% [1]. - The net profit attributable to shareholders was -171.8 million RMB, reflecting a year-on-year increase of 79.64% [2]. Company Overview - Zhihu is a leading online content community in China, known for its question-and-answer format, and has evolved into a comprehensive content platform since its launch in 2010 [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. - The company has established a content-centric business model that continues to evolve, enhancing user engagement and satisfaction [3]. Community and Content Ecosystem - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a positive feedback loop that enhances user experience and community governance [3]. - The company's strong community culture and brand identity contribute to attracting and retaining users and content creators [3]. Monetization Channels - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched as the company grows [3].